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VisitorVille: Sales Analysis

VisitorVille can help you understand how effective your website is as a "sales engine". And how well your search engine and CPC campaigns are performing for you.

VisitorVille easily and quickly answers all of these questions:

  • Which search engine is bringing you the most paying customers?
  • Which search engine brings the highest percentage of new customers in relation to the total number of visitors that it brings?
  • Which search terms are resulting in sales conversions for you?
  • Which search engines are bringing you sticky visitors, and which are bringing you absent-minded dummies?

In addition, simply looking at the visitors moving around VisitorVille will give you significant insight. Since each visitor, whether real-time or historical, is depicted differently when they are a return visitor and/or a paying customer, you can easily track how their behavior differs from first-time visitors. You can also follow their paths through VisitorVille to see how they become paying customers.

New
Arrival
Regular Repeat Paying Repeat
& Paying
"Follow Me"

VisitorVille also lets you see, at a glance, if a visitor has performed any number of actions, like:

  • Subscribing to your newsletter

  • Making a sales inquiry

  • Signing your guestbook

  • Downloading a file

  • Filling out a contact form

  • and more...

A number of unique and powerful reports give you insight into how conversions happen, and who is bringing customers to your site. Such as the report, "Sales conversions by referrer", a sample of which appears directly below:

In addition, a variety of powerful ratios give you insight into how well your site is converting visitors into paying customers.

Sales Ratios in Detail
  1. Aggregate Visitor Ratios

    Click on the Visitor button to pull up sales-related ratios such as:

    • Visitor/Repeat visitor Ratio: The ratio of one-time visitors to repeat visitors
    • Visitor/Paying customer Ratio: The ratio of visitors to paying visitors (customers).
    • Repeat visitor/Paying customer Ratio: The ratio of repeat visitors to paying visitors.

  2. Individual Referrer Ratios

    You can right click on any referrer (bus) to obtain ratios specific to the visitors brought by this specific referrer, such as:

    • Visitor/Repeat visitor Ratio: The ratio of one-time visitors to repeat visitors
    • Visitor/Paying customer Ratio: The ratio of visitors to paying visitors (customers).
    • Repeat visitor/Paying customer Ratio: The ratio of repeat visitors to paying visitors.

  3. Aggregate Referrer Ratios

    Which search engine is resulting in the most sales for you? Find out all about search engine performance with these ratios, broken down by referrer:

    • Visitor/Repeat visitor Ratio: The ratio of one-time visitors to repeat visitors
    • Visitor/Paying customer Ratio: The ratio of visitors to paying visitors (customers).
    • Repeat visitor/Paying customer Ratio: The ratio of repeat visitors to paying visitors.





 


 

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