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VisitorVille: Referrer Analysis

All aboard!

Overture delivering another visitor to your site

When a visitor arrives at your website, they either used a search engine or an external link to get there. In VisitorVille, each "referrer" is depicted as a bus, and these busses deliver your visitor directly to the correct webpage (depicted as a house).

Each search engine bus is appropriately painted, so if you see the Overture bus driving through your streets, you know it's busy dropping off a new visitor to your site.

Click the bus

Get more information on any individual bus by simply right-clicking it. (Details below).

For information on all the busses in VisitorVille, just click the 'Referrer Statistics' icon on the toolbar. (Details below).

Referrer Analysis in Detail
  1. Individual Search Engines

    Detailed information (both real-time and historical) on a specific search engine:

    • Passengers in bus: The number of visitors currently being delivered by this search engine.
    • Passengers this session: The total number of visitors delivered by this search engine this session.
    • Passenger personality: Breakdown of passenger personality, derived from their IP address.
    • Passenger nationality: Breakdown of passengers delivered by this search engine based on nationality .
    • Popularity: Which pages this search engine has delivered visitors to, by popularity.
    • Ratios: Ratios of "Visitors to Repeat Visitors", "Visitors to Paying Customers", and "Repeat Visitors to Paying Customers"
    • Search terms: List of search terms used by visitors brought by this search engine
    • Average time on site: How long visitors from this referrer stay on your site.
    • Average time per page: The time visitors from this search engine spend on each page.
    • Browsers: The browsers in use by visitors from this search engine.
    • Operating systems: The operating systems in use by visitors brought by this search engine.

  2. Search Engines As A Group

    Intelligence (both real-time and historical) to help you compare the different referrers that bring visitors to your site, and the visitors they bring:

    • Current Passengers: The number of visitors currently being delivered by each search engine.
    • Passengers delivered: The total number of visitors delivered, by search engine.
    • Passenger personality: Breakdown of passenger personality, by search engine (Why is Search Engine A bringing me mostly Academic visitors?)
    • Passenger nationality: Breakdown of passengers delivered by search engine based on nationality. (Why is Search Engine B so popular with Canadians?)
    • Popularity: Most popular pages visitors were delivered to, broken down by search engine.
    • Sales Conversions: How many sales you have made, and which search engines brought them to you.
    • Downloads: If you have downloadable files, you can track them too. Which search engines are bringing you the most downloaders?
    • Mailing List Conversions: Does your site have a mailing list? Find out which search engines are bringing you the most new mailing list subscribers.
    • Newsletter Conversions: Does your site publish a newsletter? Find out which search engines are bringing you the most newsletter subscribers.
    • Ratios: Ratios of "Visitors to Repeat Visitors", "Visitors to Paying Customers", and "Repeat Visitors to Paying Customers", broken down by search engine
    • Search enginesWhat's the percent of your total visitors brought by each search engine?
    • Search terms What search terms are bringing you the most visitors?
    • Average time on site: Comparison of the average time spent on your site by visitors, broken down by search engine.
    • Average time per page: Average time visitors spent per page, broken down by search engine.
    • Browsers: The browsers in use by visitors, broken down by search engine.
    • Operating systems: The operating systems in use by visitors, broken down by search engine





 


 

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