VisitorVille: Referrer Analysis
All aboard!
When a visitor arrives at your website, they either used a search engine or an external link to get there. In VisitorVille, each "referrer" is depicted as a bus, and these busses deliver your visitor directly to the correct webpage (depicted as a house).
Each search engine bus is appropriately painted, so if you see the Overture bus driving through your streets, you know it's busy dropping off a new visitor to your site.
Click the bus
Get more information on any individual bus by simply right-clicking it. (Details below).
For information on all the busses in VisitorVille, just click the 'Referrer Statistics' icon on the toolbar. (Details below).
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Referrer Analysis in Detail
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Individual Search Engines
Detailed information (both real-time and historical) on a specific search engine:
- Passengers in bus: The number of visitors currently being delivered by this search engine.
- Passengers this session: The total number of visitors delivered by this search engine this session.
- Passenger personality: Breakdown of passenger personality, derived from their IP address.
- Passenger nationality: Breakdown of passengers delivered by this search engine based on nationality .
- Popularity: Which pages this search engine has delivered visitors to, by popularity.
- Ratios: Ratios of "Visitors to Repeat Visitors", "Visitors to Paying Customers", and "Repeat Visitors to Paying Customers"
- Search terms: List of search terms used by visitors brought by this search engine
- Average time on site: How long visitors from this referrer stay on your site.
- Average time per page: The time visitors from this search engine spend on each page.
- Browsers: The browsers in use by visitors from this search engine.
- Operating systems: The operating systems in use by visitors brought by this search engine.
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Search Engines As A Group
Intelligence (both real-time and historical) to help you compare the different referrers that bring visitors to your site, and the visitors they bring:
- Current Passengers: The number of visitors currently being delivered by each search engine.
- Passengers delivered: The total number of visitors delivered, by search engine.
- Passenger personality: Breakdown of passenger personality, by search engine (Why is Search Engine A bringing me mostly Academic visitors?)
- Passenger nationality: Breakdown of passengers delivered by search engine based on nationality. (Why is Search Engine B so popular with Canadians?)
- Popularity: Most popular pages visitors were delivered to, broken down by search engine.
- Sales Conversions: How many sales you have made, and which search engines brought them to you.
- Downloads: If you have downloadable files, you can track them too. Which search engines are bringing you the most downloaders?
- Mailing List Conversions: Does your site have a mailing list? Find out which search engines are bringing you the most new mailing list subscribers.
- Newsletter Conversions: Does your site publish a newsletter? Find out which search engines are bringing you the most newsletter subscribers.
- Ratios: Ratios of "Visitors to Repeat Visitors", "Visitors to Paying Customers", and "Repeat Visitors to Paying Customers", broken down by search engine
- Search enginesWhat's the percent of your total visitors brought by each search engine?
- Search terms What search terms are bringing you the most visitors?
- Average time on site: Comparison of the average time spent on your site by visitors, broken down by search engine.
- Average time per page: Average time visitors spent per page, broken down by search engine.
- Browsers: The browsers in use by visitors, broken down by search engine.
- Operating systems: The operating systems in use by visitors, broken down by search engine
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