VisitorVille: Overview
VisitorVille is an intensely innovative Windows desktop program that does it all: enables you to visualize traffic (real-time or historical) on your web site; generate meaningful, enterprise-quality web site statistics; interact with your visitors; track sales conversions and search engine effectiveness; measure clickstreams and advertising performance; and derive intelligence from user behavior.
VisitorVille is two products in one: A Hosted service, and a Log Analyzer. If you want accurate, comprehensive information on your web site, then you need both a hosted solution and a log analyzer. VisitorVille is the first service to offer both services in a single package, for a reasonable flat-rate fee. VisitorVille also affords you the flexibility to use either the Hosted solution, the Log Analyzer, or both together.
The practical information you derive from VisitorVille is critical for making decisions related to site architecture, page content, customer care, and sales improvement.
Whether you operate a small-medium business web site and want a reliable hosted solution, or a large e-commerce site looking to host VisitorVille on your own server(s), we have a solution for you.
Visual Intelligence
What makes VisitorVille unique is immediately clear: VisitorVille does not represent website visitors as numbers or graphs, but as real people in a real environment. You can watch your site traffic as if you were watching a movie. A picture is worth a thousand words, or a thousand statistics or bar charts!
Real People
Your website visitors are depicted as real people, each with different personalities based on their web origins (ex. ".edu" visitors are depicted as academics, ".com" visitors as business people, etc.) and nationality.
Real Pages
Your web pages are represented as individual houses, each with a yard; or dynamically resizing and illuminating skyscrapers on city blocks. People visit the buildings corresponding to the pages they visit on your site. They stay for precisely the amount of time they stay on your page. If they stay more than n minutes on a page, they are assumed to have left your site, and are depicted as skeletons.
Real Referrers
The websites that bring visitors to your sites, such as search engines and sites that link to yours, are commonly called "referrers". In VisitorVille, they are depicted as busses. Each bus, clearly labelled to show you who the referrer is, drops visitors off at the front gate of their destination.
Real Time or Historical
Any time you launch VisitorVille for Windows, you can view your website traffic in real time. Or use the handy Virtual VCR to "play back" traffic for any hour, or any day, for the life of your subscription! (VisitorVille stores all information 24/7 for you, whether you have your computer on or off).
Visitor Interaction
Initiate chat with any visitor to your web site. Plus, have them able to interact with you via robust Live Help. Your visitors are no longer mere IP addresses: they are alive, and you can assist and engage with them simply by selecting a visitor and clicking "Chat" (and your visitors don't need any software, either!)
Clickstream Analysis
VisitorVille visually displays which links your visitors are clicking, and which links are ignored. View real-time clickstreams, or select any timerange you like.
Unique, Innovative Reports
VisitorVille doesn't stop being creative with our graphics -- we take a fresh, creative approach to everything in web analytics, including reports. See complete past visit transcripts for any repeat visitor. View Google and Overture CPC reports fully integrated with your traffic statistics. Marvel at reports detailing the companies that visit your web site, including full transcripts of each employee's visits to your pages. And that's just the tip of our creative iceberg.
Robust, Reliable Analytics
VisitorVille also excels in the quantity, quality and clarity of the reports it provides. You can view intelligence from real-time or historical data for any single visitor (or all visitors as a group); any web page (or all web pages); and for any single referrer (or all referrers as a group). You can also view the differences between first-time visitors, repeat visitors, and paying customers!
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Visitors
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Individual Visitors
For any given visitor, see a detailed Passport (both real-time and historical) with information such as:
- Navigation Path: What pages is this visitor viewing, how long are they on each page, and in what order are they being viewed?
- Repeat visitor: Has this visitor been on the website before today?
- Paying customer: Is this visitor one of my paying customers?
- Company: What company or organization does this visitor work for?
- Referrer: What search engine brought this visitor here, and what keywords or search terms were used to find us?
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Aggregate Visitors
View detailed information (both real-time and historical) on visitors as a group, including:
- Visitors per Hour/Day: How many visitors did I have at 2:30 pm today? And let's play back that traffic with one click!
- Visitor/Repeat visitor Ratio: What percentage of my website visitors have visited my website more than once?
- Pages Visited: Which pages have the most people viewed, and how long have they stayed on each page?
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Pages
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Individual Pages (Houses)
Detailed information (both real-time and historical) on any of the pages you are monitoring with VisitorVille, including:
- Popularity: How does this page rate in terms of: 1) Number of visits, 2) Average time spent on page, 3) Popularity, by visitor personality, 4) Popularity, by visitor nationality.
- Visitor ratios: Ratios of "Visitors to Skeletons", "Visitors to Repeat Visitors", "Visitors to Paying Customers", and "Repeat Visitors to Paying Customers"
- Average Visit Length: How long are visitors staying at this particular page, on average?
- Navigation Path: Which pages on my website did visitors view BEFORE seeing this page, and which pages did they go to AFTER seeing this page?
- Search terms: For people who found this page directly through a search engine, what search terms did they use?
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Aggregate Pages (Houses)
Detailed information (both real-time and historical) on the pages you are monitoring, as a group, including:
- Popularity. Site totals of: 1) Number of visits, 2) Average time spent on page, 3) Popularity, by visitor personality, 4) Popularity, by visitor nationality.
- Visitor ratios. Ratios of "Visitors to Repeat Visitors", "Visitors to Paying Customers", and "Repeat Visitors to Paying Customers".
- Referrer effectiveness Which search engines brought the stickiest visitors? Breakdown of visit lengths, per page and per referrer.
- Exit pages. From which pages are visitors leaving my site?
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Referrers
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Individual Referrers (Busses)
Detailed information (both real-time and historical) on a specific referrer (e.g. search engine):
- Passengers delivered: How many visitors has this search engine brought to me?
- Passenger personality/nationality: For this search engine. what is the breakdown of visitor personality, and nationality?
- Popularity: What are the most popular pages on my site that this search engine is delivering visitors to?
- Ratios: Ratios of "Visitors to Repeat Visitors", "Visitors to Paying Customers", and "Repeat Visitors to Paying Customers", for this search engine.
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Aggregate Referrers (Busses)
Intelligence (both real-time and historical) to help you compare the different referrers that bring visitors to your site, and the visitors they bring:
- Average time on pages/site: Do visitors who are brought by one search engine, stay longer on certain pages than those brought by other search engines?
- Popularity: Which search engines delivered visitors to which pages? Which page is most popular with which search engine?
- Sales conversions: Which search engine brought me the most paying customers?
- Search terms: What are the most popular search terms that were used to find my site?
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